About the artist
Visual artist and experience designer. Founder & Creative Director of Plan A (Beirut, est. 2008) and Aminone Studio. The work moves across architectural 3D projection mapping, light installations, and digital art — from city façades to gallery walls.
Featured in Vogue Man Arabia: "Visual artist and experience designer Amin Sammakieh brings irresistible creativity to his family home in Beirut."
"Visual artist and experience designer Amin Sammakieh brings irresistible creativity to his family home in Beirut."
Amin Sammakieh has creativity in his DNA. Born in Lebanon, he moved to the UK when he was 10. After studying business in London, he worked for MBC, Showtime, and the BBC for seven years — racking up a number of awards — before moving to Dubai in 2001.
After a stint at Etisalat, he was back at MBC. But change was soon in the air again. The man who describes himself as a visual artist and an experience designer — rather than an award-winning creative director — decided to launch an experience agency, Plan A, in Beirut in 2008.
He completed his first 3D projection mapping project in 2011, for Chafic Khazen of Skybar Beirut. He's since worked with Beirut Souks Cinemacity and Porsche, and completed the spectacular We Dream Lebanon multimedia show in 2017. The Che Guevara piece on his wall was one of his first digital art works.
"I fell in love with my building, the area, and the vibe." — Amin Sammakieh on his Mar Mikhaël duplex
"Here, I feel at ease and content. I enjoy being home." — Vogue Man Arabia, 2019Read the full feature on vogue.me ↗
I am an artist.
This means I live in a perverse fantasy world
with unrealistic expectations.
Thank you for understanding.
Amin Sammakieh works at the intersection of light, space, and image. The studio's practice ranges from architectural projection mapping and live event visuals to gallery installations and digital art objects sold as NFTs.
Across formats, the work treats surfaces — façades, ceilings, fashion, mirrors, screens — as canvases for moving image and emotion.
Founder & Creative Director — Plan A. Plan A is Amin's production company, set up to deliver large-scale 3D projection mapping, light installations, and immersive experiences across the Middle East. The studio operates as the artistic-practice arm under the same direction.
Projection mapping — architectural façades, interior surfaces, ceilings, runway and stage.
Light installations — sculptural and site-specific works, infinity mirrors, public art.
Digital & NFT art — magic-mirror display devices, video pieces, OpenSea releases.
Holograms & immersive environments — retail windows, gallery shows, brand activations.
Collaborations — with fashion houses, designers, architects, and cultural institutions.
Vick Vanlian (RIP) — Architectural Digest Dubai, Dubai Design Days. Rana Salam — Beirut Design Week. Nicolas Jebran — fashion show projection design. Azza Fahmy — Mall of the Emirates activation. Zuhair Mourad — couture video mapping. Opera Gallery Dubai — window holograms and immersive shows. Sharjah Light Festival 2024.
Featured in Executive Bulletin (Tamanna 20th anniversary White Dinner, 2025), Vogue Arabia Man, L'Orient-Le Jour ("l'illusionniste qui a fait rêver la thaoura"), Khaleej Times, ArtScoops, and TPMEA Magazine.
The Independence Day projection mapping of "The Egg" in Beirut — an act of public art that transformed the city's most iconic ruin into a screen for collective memory and hope. Documented in L'Orient-Le Jour and on Vimeo.
Black frames (137 × 85 cm) fitted with professional monitors built for 24/7 playback. Fully programmable with playlist scheduling and built-in timers, finished with a magic-mirror front so the screen disappears when the work isn't on.
The studio takes on commissions for cultural institutions, brands, fashion houses, architects, and private collectors. Briefs welcome at any stage — from a vague idea to a fully scoped activation.
Commissions & collaborations